Nowadays, social media is one of the great sources for increasing brand awareness and building a community of targeted audience if managed and promoted with professional guidance. Audience targeting, Boosted/promoted posts, display advertising are some measures used in SMM.

Advertisements are differently called on various social channels, but in the end they are fulfilling the same purpose. On each social media platform you can set up an advertisement directly from the post to increase engagement. For stance, on Facebook they call it “Create Ad” whereas on Instagram they call it “boost post” where you can boost an already existing post, more people will see it in their news feed. It increases likes, shares and comments.

There is no definitive answer to this question because you can use as much as possible to keep your business open head. You never know from which platform you can get a customer. A digital marketing agency knows it better as they have data to procure which type of business will need what social media presence.

Success is measured using the same metrics you use for any other marketing activity such as web traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them become customers.